Hussain Shimhaz
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Resort development and sustainability

Poor planning is the quiet enemy of sustainability.

A late order gets less production time, and less production time makes a worse product. The buyer takes it anyway, because the date will not move. Then it flies instead of floating. By the time it lands, an item has cost two or three times what it should have, and none of that shows up anywhere we count.

Hussain ShimhazOctober 20265 min read
A project schedule on a desk comparing two bar charts. The upper one, marked Planned, runs design, production, finishing and sea freight to an unhurried installation. The lower one, marked Delayed, shows approval overrunning, production and finishing compressed, and the goods flown rather than shipped.

There's a conversation that happens on almost every project, and it always goes the same way.

The order is late. Not disastrously, just late enough that the production time it needed has gone. The supplier says what the supplier has to say, which is that the date can be met, but not at the quality originally specified. Something has to give.

And the buyer says: I know. I need it on this date anyway.

That's the sentence this article is about. It's said calmly, by competent people, and it's usually the only decision available by the time it gets asked. Nobody in the room is being careless. The carelessness happened months earlier, somewhere else, and this is only where the bill arrives.

I should say where I'm standing, because it matters to how you read this. I've been on the owner's side, developing and running property. I sit on the supply side now. So I've had this conversation from both chairs, and I've been the one asking for the impossible date as well as the one trying to meet it.

Time is a material

We talk about materials as though they were only substances. Timber, steel, fabric, the thing you can hold.

Time is one of them. It's an input like any other, and a factory given half the schedule produces a measurably different object. The section gets thinner because thicker takes longer to work. The finish gets fewer coats because coats need drying. Joints get fastened rather than fitted. Curing gets cut, and curing is just waiting, which is exactly what you've taken away.

None of that is a supplier cheating you. It's arithmetic. You asked for the same thing in less time, and this is what less time buys.

The result is an object that will fail earlier than the one you specified. Not dramatically, and not on day one. Years earlier, quietly, in a way nobody traces back to a date in a programme.

Then you pay to fly it

Here's where it gets expensive in a way people can see, and still don't count.

The compressed schedule usually eats the shipping window too. So the order that was going to come by sea goes by air.

Air freight costs a multiple of sea freight, and it carries a far heavier carbon load for the same box. I'm not going to put a figure on either, because the figure moves with the route and the season and nobody needs one. Anyone who has signed both invoices knows the size of the gap.

So the same object, made worse, now travels in the most carbon-intensive way available, at several times the freight cost, because of a decision taken in a planning meeting nobody remembers.

Add it up. A worse product, bought at a similar price, shipped at many times the freight cost, with a service life shorter than the one you specified. The invoice barely moves. The actual cost of that item has doubled or tripled.

The worse version, where it doesn't arrive at all

Sometimes the item simply does not come.

The schedule was never real, or the approval sat on a desk, or the payment got dragged and the goods never shipped, which happens more often than anyone likes to admit. Suppliers don't release against an unpaid order, and finance departments don't always tell operations that the order has stopped moving.

Meanwhile the rooms have been sold.

What follows is the most expensive outcome in this whole chain, and the one furthest from anybody's definition of sustainability. The guest arrives and the room is not ready. So you upgrade them, or you move them, or you compensate them, or you do all three and lose them anyway. You have now paid for a room that produced no revenue, plus the cost of making it right, plus whatever that guest tells other people.

The item still hasn't arrived. The air freight bill is still coming.

None of this is counted as waste

Because every link in that chain is waste, and not one of them appears in anything we call a sustainability measure.

A product built in too little time fails sooner, which means it is made twice, shipped twice and thrown away twice. The rush that caused it is flown rather than floated, at a cost and a carbon load that sea freight would never have carried. The failure to arrive is paid out in compensation to somebody who received nothing in exchange for it. And an island that already struggles to dispose of what it has gets another frame, another panel, another crate of packaging.

We measure sustainability in what we buy. The certificate, the recycled percentage, the material on the datasheet. All of that sits with procurement, because that's where the paperwork lives.

But the decision that did the damage here wasn't a purchasing decision at all. It was a calendar.

That's the part I'd like the industry to sit with. You can specify a certified, responsibly sourced, entirely defensible product and still produce all of this waste, simply by ordering it eight weeks later than you should've. The spec was never the problem.

What would actually fix it

Plan backwards from the date the guest arrives, not forwards from the day somebody approves the budget.

Every item has a production time, a shipping time and an installation time. Those are known, suppliers will tell you honestly if you ask early, and they don't compress without consequence. Work back from opening and you get the date the order has to leave. That date isn't negotiable in the way people treat it. It only looks negotiable because the consequence lands somewhere else, months later, in a budget nobody's comparing.

Then protect the payment. A released order that stops moving because an invoice is sitting unapproved is the cheapest failure to prevent in this entire industry, and one of the most common.

And when the schedule does slip, and it will, make somebody write down what the slip cost. The air freight, the lower specification accepted, the guest compensation. Put those three numbers next to each other once, on one project, and the next planning meeting will go differently.

None of that requires a new standard or a certificate. It needs a calendar taken as seriously as a specification, and somebody willing to say out loud that the date moved before the quality did.

This is the quiet part of the problem. Nobody argues for waste. They just run out of time, and the waste follows.

Hussain ShimhazOctober 2026
Poor planning is the quiet enemy of sustainability. · Hussain Shimhaz